During the pandemic, few chains have faired as well as Chick-fil-A. Millions of Americans have turned to the Christian restaurant chain to fuel their days from breakfast to lunch to dinner, all the way to a late-night snack in some locations. But now, Chick-fil-A is changing their breakfast menu despite what their customers want – and a lot of people are vowing not to buy food from Chick-fil-A again.
If you only go to Chick-fil-A for their chicken, you don’t have to worry about their breakfast menu changes. But if you like caffeinated coffee and bagels, you’re sh*t out of luck. Chick-fil-A went ahead and changed everything without asking customers what they wanted. And now the chain is scrambling to keep their customers happy.
“Later this spring, we will remove two items from the national menu, the bagel, and decaf hot coffee, as well as consolidate several of our size offerings,” Chick-fil-A in a statement provided to TODAY Food by a spokesperson.
The pandemic has been pretty kind on major fast-food restaurants. Because people have not been able to go to their favorite dine-in restaurants over the last year due to the coronavirus, more diners are ordering take-out from places like Chick-fil-A.
Nonetheless, the pandemic has challenged fast-food restaurants. They’ve faced major supply chain issues and have struggled to keep items fresh. Last year, McDonald’s cut many menu items (dozens of options, to be exact) and announced that they would be gone forever. Taco Bell and IHOP did the same – and now Chick-fil-A is following suit.
However, Chick-fil-A claimed that their decision to cut down on their breakfast menu had nothing to do with the pandemic. They just didn’t want to offer as much for breakfast to their loyal customers.
“Streamlining our menu will allow for us to continue providing our customers the quality food and service they’ve come to expect, as well as make room for new future menu items,” said the company statement.
Prior to the pandemic, Chick-fil-A began their changes to their menu. Their effort is designed to focus on getting customers to purchase more hot items like their fried chicken. Because they wanted to test their menu changes, Chick-fil-A targeted guinea-pig customers in Charlotte, North Carolina, who were subjected to the Frankenstein menu.
During the pilot, Chick-fil-A cut out six popular items from their menu. According to TODAY Food, the restaurant chain removed “sausage and egg biscuit, sunflower multigrain bagels, side salads, decaf coffee, the Grilled Cool Wrap and Original Chick-n-Strips.”
Instead, they put “Spicy Chick-n-Strips, Grilled Spicy Deluxe Sandwich, and the Spicy Chick-n-Strips Biscuit” on the menu. In other words, the company wants to feed Americans more chicken and fewer other types of meats.
Nevertheless, customers are not happy that Chick-fil-A decided to go forward with the change and steamroll customer desires in the process. The restaurant had better have a public relations strategy in place to mitigate the danger from their customers at losing these items.
Are you happy that Chick-fil-A is changing their breakfast menu? Or would you have rather they just kept a good thing the way it was?
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